Many bloggers who make money blogging advocate building a strong email subscriber base, and they do this for a couple of reasons. This first paragraph will help me establish why you need these 3 simple email marketing tips for building a strong subscriber base by stressing to you the importance of such an asset. First of all, not only does a strong base of active subscribers help you to make more money on your blog than you are right now, it also gives you something that full-time bloggers see little of – job security.
Why You Need Email Marketing
When Google changes its algorithms, sometimes you get more traffic, and sometimes you end up getting much less. Basically, most bloggers are at the unmerciful will of the Google giant. But, you have mouths to feed and a house to pay for – you need some type of traffic guarantee. The best way to provide this kind of security is through building a strong email marketing base. When you have readers who get your emails, like what they see, and go directly to your site, you aren’t as dependent upon organic traffic. If you follow these tips, you can have a decent following of your own in no time at all!
Make Your Subscribe Fields Visible
One of the first things you learned as a blogger was that few readers are going to go out of their way to join something, share something, or buy something – if you don’t make it easy for the reader, your conversion rate is going to go down. The owner of a very successful blog once told me that the smaller the number of clicks it takes for your readers to get where you want them to be, the better.
For email marketing, generally, you will create a subscribe form that will ask for the user’s name and email address so that they can receive updates straight into their inbox. Also remember that it is key to use wording that you think would appeal most to your readers – for example, a business site should not have a form that says, “Yo, man, sign up for this here feed” unless it was consistently written in that kind of tone. Match your blog and your form text, don’t make them clash.
If you don’t make sure that you have a subscribe field somewhere above the fold on your blog, or in a place where you know that readers commonly look, you’re going to have a hard time building a good base of strong, active subscribers who become long-time visitors to the site.
Use A Reputable Provider
Let’s be honest – people worry about identity theft. They don’t really know who the blogger is – for all they know, you could be a cat who managed to learn English and type up articles. The internet is a place of unknowns, and you want to make your readers feel as secure as possible when they’re signing up for an email service.
Using a reputable service such as Aweber or MailChimp brings credibility to you and your site – readers feel like this lowers the chances of their emails being stolen and published elsewhere, or that they will be spammed by advertisements.
Provide Some Exclusive Content
Give your readers incentive to sign up – yes, you could just syndicate your content into an email marketing service, but why would you do that? People already have articles delivered to their inbox that way via feed services such as FeedBurner.
Readers nowadays don’t give their emails out as easily as they used to, due to the fact that spam is not very hard to come by on the internet. Offer them exclusive monthly posts, or perhaps something like an ebook or another kind of raffle or giveaway. The point is, the more reasons you give visitors to give you their email, the more people will sign up, and the more long term traffic you will secure.
Also, remember: it’s important to realize that people can unsubscribe just as quickly as they joined – don’t spam them. Treat them well, and they’ll stay. Con them into buying things and spam their email three times a day, and they will unsubscribe.
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