PageRank gets a lot of press in the world of SEO, no one can deny that fact. After all, there are a lot of different sites that are dedicated to the idea of your PageRank. After all, when you look at its definition a Page Rank sounds like it would be important:
“Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. ”
Page rank has become a serious tool for SEO experts for one reason, it is concrete. Unraveling the formulas behind search engines is next to impossible. You might have better getting into the vault of gold at Fort Knox the prying the search engine algorithm out of the cold, dead hands of the employees at Google. The PageRank tool gives you something to old onto, and when you are looking for a way to measure how valuable your site is that number is a concrete in a world of uncertainty and spy-like secrecy.
In case you’re wondering why something concrete is even required you need to shift your frame of mind. If you’re wondering about rankings you thinking about the web. Stop for a second and think like a business. Businesses do not like having uncertainty in the mix. They like to have a solid number that will show them how much their investment in time and dollars is worth. So, for this reason we have given the idea of a PageRank, the idea that you can give your whole site a single number that determines it worth, an inflated amount of importance.
The bottom line is that your PageRank is not really the end all, be all of the situation.The actual PageRank is only one small part of a much larger system that you are dealing with. The honest answer is that the place your site comes into on the rankings are influenced by a lot of different factors, but most of those other factors are kind of amorphously described. If you want to see for yourself you can take a look at the official Google definition of how search is calculated. It really does not give a lot of solids for a site owner to hold onto.
So, when you think about your PageRank you need to keep in mind that while it does matter, it does not matter nearly as much as many experts will tell you that it does. There is a serious psychological affect that has inflated a small part of the rankings process to a serious value.
How important is PageRank for your website/blog? Let me know your opinion.
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