It seems like Google is playing around with PageRank system. We even thought that the system could be ended after the update in April last year. we had to wait for 8 months for next update in January 2011 and everything has changed since then. According to the Pagerank Update History, this year Google has updated PageRank more often and just today, there is a PageRank update happening and I could see the change on all of my websites.
Surprisingly, the update happens on my brand new sites also. I purchased some new domains about 3 weeks ago and now they’ve already had PR1 on homepage, some inner pages even have PR2 and PR3 now. We all know that there are 2 PageRank systems, internal pagerank and external pagerank. The internal PageRank is known as the most important factor to get high rankings on Google search results pages. Sometimes Google will extract the data and publicize to all webmasters, that’s the external PageRank we see on the green bar.
Webmasters complained a lot about the accuracy of Google PageRank because it was updated only once in a long period of 3-4 months. However, the viewpoint will change if Google shortens the updating gap. There have been already 3 major PageRank updates in the last 6 weeks and this is a very good sign pointing out that Google is publicizing the rank more usual. It also means that PageRank would become a more reliable metric for advertisers or buyers to determine a website’s popularity and credibility.
Therefore, I really hope Google will keep the PR update frequency. It is good for all, site owners have more ideas about how they should develop their sites and advertisers know which site will be suitable and credible enough for them. Do you have the same opinions with me?