For the past thirty years, Alexei Orlov has been a global leader in marketing, operational leadership, and brand strategy. His credentials include serving on the Volkswagen Executive Team, working as the Executive Vice-Chairman for Wunderman, and serving as Marketing Director for Avon Cosmetics.
Currently, Alexei Orlov is the CEO of MTM. This massively successful specialist-oriented global marketing holding group has acquired several agencies that serve over 120 client brands from offices across the globe.
Not Ordinary Media (NOM) is one of MTM’s first agency acquisitions. NOM takes a different approach to video marketing. Instead of trying to reach as many viewers as possible, NOM targets a specialized audience that gives companies the best conversion rate and the most considerable profits for their money.
Here’s a snapshot of NOM, its partnership with Alexei Orlov and MTM, and what this very successful, unique video advertising platform has done for its clients across the world and can do for you.
What is NOM?
NOM is a Video and CTV advertising platform recently acquired by Alexei Orlov and the team at MTM to join their growing list of specialist-driven agencies dedicated to dynamic brand activation. NOM has become one of the world’s leading specialist agencies. Inc. magazine named NOM one of the fastest-growing companies in the United States in 2019. The agency’s main office is in Los Angeles, California, with additional offices in New York, San Francisco, Chicago, and Dallas.
It’s good to remember that NOM is an acronym for Not Ordinary Media. This idea pushes the NOM team to continue to create brand-activating outside-the-box work for their clients that constantly pushes the boundaries of their creativity.
What Does NOM Do?
NOM works with companies to pair their video ads with the business’s most relevant audience.
To offer a fundamental and straightforward example, if a dog food company places its ad in front of a YouTube video about learning how to use Instagram, it probably won’t get many clicks. However, if that same company places its ad on a video about dog training, they might see increased clicks, visitors, sales, and profits. Marketing for NOM isn’t about reaching the most people–it’s about reaching the right people.
When NOM partners with a company, they use technology and analytics to find its client’s core audience. NOM uses this information to place its video ads on the most relevant channels across social media. Instead of hiring different people to work with various social media channels, NOM offers a single streamlined campaign guaranteed to get results from all the proper channels from one source.
Alexei Orlov’s Experience Helps Build a More Dynamic and Global NOM
Alexei Orlov’s celebrated career as a CEO, lead marketer, and brand strategist has assisted NOM and the other agencies MTM acquired to increase their footing in more global markets since their partnerships began.
One of Alexei Orlov’s most significant accomplishments came in 2014 in the UK when he joined a stagnant marketing company as CEO. Orlov used his knowledge and expertise to turn an average marketing company into a booming globally-minded business, energizing the entire team with a refocused purpose and achievable goals to reach. That stagnant marketing business now turns profits and works with the world’s most elite clientele only two years after Alexei Orlov took over the leadership position.
Long before he created mtm, Alexei Orlov served as the Chief Marketing Officer for Volkswagen Group China. Under his leadership, Orlov turned Volkswagen into a leader in the Asian market. Other credentials include working as the Marking Director of Volvo UK, founding the Paperchase Retail Group, and serving as the Global Strategic Lead for WPP. Orlov has won several awards and accolades throughout his career, including the Cannes Gold Lion Award in 2013.
Alexei Orlov’s decorated career culminated in the creation of mtm (moments that matter), a boutique holding firm focused on dynamic brand activation. Through mtm, he has acquired four niche non-competing marketing agencies that work together to make each other more vital than ever before. So what made each of these companies the right fit for Alexei Orlov and MTM? Take NOM. How does that partnership translate into what NOM offers clients every single day?
The Client Benefits when Partnering with NOM
NOM has two options for their client partners: either they can work with NOM’s team to take advantage of their expertise using NOM Managed Service, or clients can choose to use NomADS software, the proprietary self-serve software to manage their ad campaign. NOM’s Managed Services come with personalized customer care, daily maintenance, regular auditing and reporting, and access to NOM’s team of specialists that boast years of experience in the marketing industry.
If a company prefers to manage the campaign itself, NomADS offers real-time data that helps the business optimize its strategy. NomADS shares its video ads with relevant audiences, gives businesses the freedom to customize their campaigns, and optimizes their strategy not to waste money on a failed marketing plan. The software is easy to install and doesn’t require extensive marketing knowledge to use. If they need help, companies can speak with NOM customer service to troubleshoot any issues and to get the most out of the software.
Learn More About NOM, Alexei Orlov, and the MTM Family
For more information, visit the MTM website to learn about Orlov’s career, background, and years of expertise in the marketing industry. The NOM website (www.thisisnom.co) offers more information for businesses interested in starting a marketing campaign. Companies may contact NOM directly to learn more or discuss a potential partnership. Companies and individuals can also follow NOM on social media to stay up to date on the company’s latest news and updates.
About Alexei Orlov
With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. Alexei’s passionate and dynamic leadership has been a driving force throughout his career, a proven specialist in global brand strategy, marketing deployment, and operational change management. Alexei Orlov is the Founder and Global CEO of MTM choice, a boutique network of skilled practitioners specializing in high-precision brand activation and media optimization. Bolstered by market-enabling technologies, MTM agencies seek to help brands excel at the “moments that matter” for their customers and consumers.
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