Many bloggers and online writers understand how difficult it can be to produce original and fresh content frequently. When we get to the point where our creativity is halted, we are experiencing what is commonly known as “writer’s block”. On the other side, there is a group of people who have tons of ideas to write about, but due to a part time job, don’t have enough time to act on those ideas. For both individuals, guest posters would be a good solution. Today, we will talk more about why you should look into hiring guest bloggers for your website.
The first obvious benefit of guest posters is the ability to promote a variety of opinions. Writers may love what you write and agree with everything you are saying, but having a different voice to an issue can broaden either your current views shared on your website or offer an alternative viewpoint to an issue. Believe it or not, having a guest poster with an opposing view than yours can actually be rather nice. At best, it can be a great way for your viewers to have a nice “heated” debate on an issue. At worst, which still isn’t so bad, it can better affirm your website’s current views.
Having a guest poster is a great way to provide continuous content. This goes hand-in-hand with my previous point about the variety of content and my next statement about how guest posting can be a great way to give you a break. First off, readers will find it better to have three posts a day from different individuals than three posts a day from the same one. The variety, constantly being dished out to them, allows them to look forward to certain writers providing their two-cents. Then it matches up with the aspect of giving you a break because instead of you having to post multiple times a day, impeding on your other daily commitments, one post a day or even four a week may be suffice. We’ll go more into that point later on.
One aspect of guest posting that may not always get mentioned is the ability for the website owner to actually find this as a great opportunity to give the guest poster a few pointers. Yes, many guest posters may in fact be veterans in the field, but many times, amateur or nouveau writers may find guest posting as a great outlet to build their resume, network, and more. As the website owner, you can collaborate with the guest poster to provide them tips and even to become a recommendation for them when moving on to other careers.
Giving You a Breather
Of course, guest posters can be a great way for giving you a break. If you have a holiday coming up or visiting relatives soon, you may not want to even have your blog on your mind then. This doesn’t mean that your website has to go to ruins for a week. Employ guest posters to offer opinionated themed posts. Your duty would then be to edit and publish, as well as report any breaking news occurring in your field.
Opens for More Conversation
As mentioned previously, employing guest posters can be a great way to open up conversation on an issue in your blog’s niche. For example, if your website is an Apple oriented blog, you may hire an Android blogger to offer his opinions on certain issues. Seeing an Android blogger on a staunchly Apple website can make some readers interested in seeing what’s going on. The same may go for hiring a Democrat for a Republican news blog, or any other two groups that are conveyed as having opposing views. This is a great way to show that outside of the topic, you may have more in common than you might have thought.
Great Marketing Tool
Lastly, and actually my favorite point, guest posters is one of the most amazing but underused marketing tools out there. Guest posting benefits the writer and the website owner in many ways. On the writer’s side, it allows them to break more into the field and get more attention to their writing.
Actually for the website owner/editor, employing a well known writer to guest post can be a great boost for you. When looking at the Huffington Post for example, well known and influential individuals are employed many times to offer their two cents on issues. Almost all of them are unpaid volunteer bloggers, following the same model for your website would be great for its reputation and your wallet.