The word “less” generally has a negative connotation. When something is “less” than something else, it is smaller or lower in value. This word, however, is a valuable principle that many bloggers don’t understand, and that I learned at BlogWorld 2012. When you give readers too many choices, they get overwhelmed. And, oftentimes, they will […]
BlogWorld 2012 Day 3 Wrap-Up: Marketing, Community, and My Blog Critique
Social Content Marketing Content inspires referrals, social actions, and sales. Optimize for long tail topics to improve SEO. Content is an equalizer between large and small businesses – anyone can produce quality content! Do some research to understand what your audience needs, and try not to just start writing without an end goal in mind. […]
BlogWorld 2012 Day 2 Wrap-Up: Content Creation, Syed Balkhi, and Derek Halpern
BlogWorld 2012 was an awesome expo, and while day 1 was informative, day 2 was when the ball really started to get rolling for me. I had an awesome experience with a presentation on the future of content creation, and listened to Syed Balkhi and Derek Halpern speak before I got to meet them personally! […]
BlogWorld 2012 Day 1 Wrap-Up: Social Media, Authority Brands, and Jay Baer
BlogWorld is underway, and here I’d like to share the experiences that I had and the knowledge that I gained on the first day of the convention. This post is great for those of you who weren’t able to attend the conference, and is also beneficial for those of you who did, as you most […]
How You Can Use The Groupthink Mentality To Grow Your Blog
Groupthink mentality can be a good thing, and it can be a bad thing. This psychological phenomenon occurs when people do something just because everyone else is doing it. Some examples: planking, following a group of people to the wrong entrance, subscribing to a blog because there are already 10,000 other people subscribed. That last […]
Why Your Blog Isn’t Getting Any Reader Interaction
All bloggers want a couple of things: traffic and revenue. This is a given. The one thing that leads to both of these benefits is what we non-SEO-obsessed writers like to call “readers.” (Yes, they are more than just numbers. Contrary to popular belief). You see on Google Analytics that a ton of people are, […]
