Google Adsense team recently sent a newsletter to all publishers to announce that Adsense ads will feature the +1 button on your website starting this October. We have seen the +1 button launched on Google Search, then publishers’ websites, and now it will appear right in Adsense ads so that visitors can recommend specific ads and make them more visible to their friends.
However, some publishers asked that if clicking on the Google +1 button could generate more revenue? The answer is No, a +1 button click is not counted as a click on ad. However, Adsense team believes that the recommendations could attract visitors to the ads on your site more, so publishers could receive more clicks and higher returns. Here are the examples of how Google +1 will appear on your ads:
According to the newsletter, +1’s will be an additional signal to determine an ad’s relevance. It will bring your site to the ad auction and help AdSense to display more useful ads to your users.
The +1 button will appear on AdSense for content and AdSense for mobile content display for the following ad types: image, animated gif, and Flash ads. If you think the +1 feature and social annotations on ads couldn’t work for you, you can opt out of the program anytime so that they don’t appear on your pages. To do that, log in to Adsense, go to Allow & block ads tab – Advanced Settings – select either Content, Mobile Content, or Mobile Content Apps from the Product list and then click the block button in the Social Ads Preference section.
I myself see the ads with recommendations look untidy and not sure if they could really bring the ads to your readers’ notice. What do you think about the change from Adsense?