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Google Adsense is Changing Application Process

Updated on Jul 23, 2013 by Tuan Do

Max Cohen, the Product Manager of Google Adsense, has announced some changes in the application process for publishers. It appears that Adsense is tightening the process in order to improve quality of Google advertising network. The changes are expected to protect advertisers as well as increase potential earnings for publishers.

So if you have already owned a website and want to get approved by AdSense, you should read the new application process carefully.

– After you submit a new application, your site and the submitted details will be preliminary checked by the Adsense team. If your application passes in the first stage, you then will receive a notifying email and get the Adsense account access.

– They will also provide you with the ad code so that you could place on your site. To continue the review process, you will need to implement the ad code on your site. This is the step to verify that you are the real owner of the submitted site. As this is just a temporary blank ad, you should place them at the bottom so that it won’t affect readers’ experience. Your Adsense account is still in review at this stage.

– It is almost done after the last step, now you just need to wait for the final approval. Adsense team will notify you via email and the temporary ad will start displaying ad units on your pages. You now can start earning with your submitted site or other policy-compliant sites.

adsense-approval

What do you think about the change of Adsense application process? Will this really benefit advertisers and publishers as they said?

Disclosure: We might earn commission from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Reader Interactions

Comments

  1. Suresh Khanal says

    Sep 1, 2011 at 9:10 pm

    Good news Tuan. It was too much. Almost all websites used adsense and it started to look cheap and spamming. Hope after the new procedure ads will be available to more genuine sites and it will increase the importance as well.

    What for the existing users of Adsense? Should they register every new website they want to implement code or it is up to the webmasters as it is now?

    • Tuan Do says

      Sep 1, 2011 at 9:22 pm

      Hi Suresh,
      Nothing changes for existing Adsense users, we can still add as many sites as we wish without verifying ownership. The change is applied for new users only and I believe getting approved for an Adsense account will be much more difficult now.
      Earlier, I saw some people submit a strange website that is not theirs and they were still successful in getting an Adsense account. The rule for application is much stricter now and I believe it will benefit publishers as well.

  2. Rahul Banker says

    Sep 1, 2011 at 7:21 pm

    Long process. Unlike.

  3. Samuel King says

    Sep 2, 2011 at 12:34 am

    WoW. There have been some changes in the whole Google department of late, new gmail interface, new gmail accounts interface, g+ implementation and now Adsense. This is a massive shake up within Google and only time will tell how favorable the changes will be :)

  4. Ileane says

    Sep 3, 2011 at 8:02 pm

    Tuan, I’m happy to see these changes. A lot of people try to beat the system and it’s great to see Google find a simple way to shut them down. Thanks for the heads up!

  5. Naser @ Best Tips For Blogging says

    Sep 4, 2011 at 10:47 am

    They also added a system of Domain Ownership verification by adding a snippet to our new posts. Another step added :(

  6. Nasif says

    Sep 4, 2011 at 11:12 pm

    Will this create a problem if the adsense account holder and domain owners is different ? I hope the quality of adsense will improve :)

    • Tuan Do says

      Sep 5, 2011 at 12:10 am

      I think Adsense will not change it that way because Adsense is being used not only for individuals. Many business sites are using the network also and they often don’t use the same information for Adsense and domain.
      Btw, I hope they will integrate Analytics with Adsense for more insights and verifying ownership. :)

  7. mhwaheed says

    Nov 15, 2011 at 3:40 am

    well adsense this time is best earning way but very very hard terms..

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