Writing articles for other bloggers as per their niche and guidelines is known as guest blogging. So, why should we make a guest post??
Guest posts can give us high profiled backlinks that stays up the web for a long time and these backlinks can give you targeted traffic. Guest blogging gives you a lot of exposure, brand image and helps you become a better blogger as newbies would be much more careful in writing in a big time blog site than their own. A lot of reputed sites accepts guest posts and there are a few thing you most note before making a guest post.
Pick Your Spot
Every blogger knows his niche of interest. Search blogs of your interested niche. A thorough analysis need to be done on the site. Make sure that the blog has a reputed brand image, impressive number of readers, decent number of subscribes, good page rank and a notable Alexa ranking. Make sure that the blog is much better than your own blog or atleast in a equal status of yours.
Simple Google search can help you find a whole lot of blogs of your niche. List them and make a rank list. Most importantly check if the site accepts guest posts. Use Alexa toolbar and other browser plugins to check the site’s online rankings. Make a simple spread sheet database on all these sites, their ranking, and other lists and make your preference list. This primary step needs a lot of attention as this would be deciding your post’s reach.
Make a good relationship with your chosen guest blogging site. Make comments at the site and get connected with both the readers and the site’s owner. Answering some unanswered comments help you get the notice of both the readers and the owner. Avoid making unwanted conversation with the owner. Make professional relationship with the blog.
Adapt Their Style
Reputed sites have some unique writing style. Try adapting them on your guest posts. If you are making a guest post for the first time, you need to spend quality time on this area. Learn the slang used and the way the site interacts with its readers. Make sure that your post doesn’t look from the site’s other contents.
Content Is The King
Submitting a content doesn’t mean that it is posted. Create a killer content so that the administrator accepts your post. Never leave him a chance to make a rejection mark on your post. Make the article crisp and neat with relevant points. Make an extensive reasearch before making your content. You need to take extra care while making a guest post. Any wrong information would also downgrade the guest blog. So every administrator would be careful on your content.
Format your content. Add tags and key words. Give suitable indents and other font formats i.e,Making the headings bold, adding bullets to important points. Avoid using affiliate links. Place the backlinks at suitable spots and not in some place no where related to the blog post. Write two or three lines about the link you share. Edit and re-edit your post. Make it attractive and pleasing to read.
Check If You Match Their Requirements
The sites which accepts guest blog would have made a guideline list or requirement list. Check their “Write for us” page. Your post must satisfy all the mentioned conditions. The minimum word requirement, blog title, requirement of social interaction, originality of the articles and lot more. Some blogs accept reproduced articles from your own blog and some don’t. Check them all. Make sure that you make a post on their mentioned titles and niche. These guidelines are your check list.
Follow Up Your Post
Once your post has gone live, it doesn’t mean that your job ends over there. Its your duty to make a social media promotion of your post. Invite readers. Make sure that you make replies to all the comments you receive. A whole new set of people are going to read your content, may be a bit more smart minded than your previous set of readers. so make sure that you are in a position to answer all their queries. Some comments might be rude which you would have never faced in your previous blog posts. Lear the art of handling them patiently.
You would be sending a friendly email to the site’s admin to publish your content. Once the post has gone live, just send a thank you note to the admin. This would help you make further more guest posts on the site and also enable you to get professional contacts. Do all sort of promotions that you would do to an article that is posted in your own site.