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Finding the Right Timing to Make Social Media More Effective

Updated on Jul 27, 2018 by Guest Authors

Social media marketing is now one of the most important aspects of any business’ publicity strategy. Platforms like Facebook, Twitter and blogs offer millions of potential viewers in a familiar and easy-to-use format. Those users tend to be tech-savvy and expect businesses to come to them.

Reaching out to these individuals, however, takes more than just posting the occasional product review or new blog entry. In order to stand out from every other marketer on the Web, you’ll need to be engaging, relevant and post incentives new followers want. Many entrepreneurs make the mistake of marketing only when business begins to dry up, but with proper timing and a consistent campaign those slow spells can disappear altogether.

Know When to Post Information

The problem with social media websites is that they can be crowded and chaotic. It’s all too easy for an exciting new tweet or post to be pushed down subscribers’ feeds and lost before anyone gets to see it. There are trends of user activity that can give your promotions a larger click-through rate and lead to more conversions.

For example, the optimal window of time to post is between four and seven PM local time. Posting on the weekends is more likely to draw in consumers, while weekdays are better for marketers who work with businesses. Sunday is typically a lazy day for Americans and may be the best day of the week to advertise. Of course, every business is different, so experiment with various schedules to learn what works for you.

Social-Media-time

Grab Attention and Keep It

Most hardware stores don’t have a lot of Facebook fans because people naturally assume they won’t have much to say. Similarly, every business needs to prove that it’s worth following. No matter how amazing or revolutionary your product or service is, no one will care until you make them. Be bold, run promotions and do everything you can to bring in curious subscribers. Coupons and prize drawings are as popular now as they ever were, but you can still get by on a tight budget. Post insightful links and questions in between offers to engage discussion and help expand your presence on subscribers’ feeds. Every interaction you have with someone is a chance to pick up another follower who sees his or her friend talking about your business.

Strike a balance between staying active and spamming feeds. One item per day is usually more than sufficient, unless you are in the middle of a buzzing campaign. It’s best to plan two or three big events per year and then stick to smaller updates and discussions in between. This keeps your time and financial investment to a minimum and still gives followers a reason to pay attention.

Prepare For the New Traffic

Once you have a strategy developed and start to cultivate a following, it’s time to turn those new readers into customers. Too many businesses launch a successful social media campaign and then have no idea how to capitalize on it. Discounts are an easy way to turn subscriptions into sales, or you may try to get a firmer foothold by collecting email addresses for a newsletter. Knowing your end goal will not only allow you to craft your marketing around it, but will also help turn something as frivolous as hitting the ‘Like’ button into real cash for your business.

Disclosure: As an Amazon Associate, I earn from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Reader Interactions

Comments

  1. Amit Shaw says

    Sep 1, 2012 at 5:48 am

    Hi Emily,
    Nice Post. Yeah agree timing is a vital part for getting visit from Social Media Sites.
    Tough from last month i am not getting much visitor from SM bcz of sharing time.
    I have to test. Thanks for this.

    Reply
  2. PrIyAnGsHu says

    Sep 1, 2012 at 6:15 am

    Social is really a great tool to promote our blogs and get some traffic. And with these tips, we can even make use of it more effectively.

    Reply
  3. Cement Science says

    Sep 5, 2012 at 3:52 pm

    Is social media really so powerful these days? I have not seen any effect for my website.

    Reply
  4. rockstar says

    Sep 6, 2012 at 5:12 am

    Awesome articles. i agree all social media sites is best way to get traffic on your sites.and social is promote your business and your blogs also.really it is best tool for us.thanks to tell about it.

    Reply
  5. neha says

    Sep 8, 2012 at 5:31 am

    Amazing Articles! I agree and Its facts social media is powerful tool to get the more traffic your websites and promote your online business. I am also working on social media sites but i haven’t got much more visitors yet on our websites.

    Reply

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