Despite being one of the oldest digital marketing channels, email is still one of the most effective ways to reach your target audience. On top of this, it is also one of the most cost-effective, with an average return on investment (ROI) of 3,600%.
Not bad, right?
Of course, to get these kinds of results, you need to know how to get the most out of your email list by engaging with your subscribers and providing them with valuable content (which is something that many businesses struggle with).
Luckily, we’re here to help. In this article, we’re going to share some top tips on how to get the most out of your email list and make sure that your campaigns are as successful as possible.
So, without further ado, let’s get started.
Keep your list clean
The first and most important thing to do if you want to get the maximum ROI from your email list is to keep it clean. By this, we mean that you need to make sure that your list only contains active and engaged subscribers.
There’s no point in sending your emails to people who are never going to read them or who have already unsubscribed from your list. Not only is it a waste of time, but it’s also going to hurt your deliverability (which we’ll talk about more later).
There are a few ways that you can keep your list clean, such as:
- Removing inactive subscribers
- Cleaning up bounced email addresses
- Using double opt-ins
Segment your audience
By segmenting your audience, you’re able to send more targeted and relevant emails which are more likely to be opened and clicked on. Not to mention, it’s also a great way to keep your list clean as you can segment out inactive subscribers and only send your emails to people who are actually interested in what you have to say.
There are a few different ways that you can segment your audience, but some of the most common methods include:
- Demographic information (location, age, gender, etc.)
- Purchase history
- Interests
- Email engagement (opens, clicks, etc.)
By taking the time to segment your audience, you’ll be able to get much better results from your email campaigns.
Focus on building trust
As with any relationship, the key to a successful email marketing campaign is trust. If your subscribers don’t trust you, then they’re not going to engage with your emails (no matter how good they are). Fortunately, there are a few simple ways you can start building trust with your subscribers, such as including testimonials, social proof, and even your company logo.
Typically, it’s considered best practice to include these elements in your email signature, which will help establish credibility with every email you send. Some of the best email signature generators can automate this process for you (even across your entire organization), so it’s definitely worth looking into if you want to make your life easier.
Another great way to build trust is by being transparent about what you’re going to do with someone’s email address when they hand it over. Make sure that you include a clear and concise privacy policy that explains how you’re going to use their information. This will help to put their mind at ease and make them more likely to trust you.
Prioritize deliverability
Deliverability is the percentage of your emails that actually make it into your subscribers’ inboxes. If a high number of emails are going to spam or bouncing, then your deliverability is going to suffer. This means your emails could get auto-filtered in the future, which is going to hurt your open rates.
To improve deliverability, try to :
- Keep your list clean (we talked about this earlier)
- Avoid using spammy words
- Monitor your bounce rate
- Use a reputable email service provider
Get technology on your side
There are a lot of different email marketing platforms out there, each with its own set of features and benefits. However, if you want to get the most out of your email campaigns, then you need to make sure that you’re using a platform that offers automation.
With email marketing automation, you can take a lot of the manual work out of your campaigns, such as segmenting your list, sending emails at the right time, and even tracking your results. This will free up your time so that you can focus on other aspects of your business and it will also help to improve your results.
Moreover, we all know just how important personalization is in marketing today. However, while it may be easy to personalize emails manually when you only have a small number of subscribers, it’s not so easy when you have tens of thousands (or more).
Fortunately, there are email marketing platforms that offer dynamic content, which allows you to personalize your emails at scale. This means that you can send highly relevant and targeted emails to each and every one of your subscribers, which is sure to improve your open rates and your overall ROI.
Monitor your results and adjust accordingly
Even if you follow all of the tips on this list, there’s no guarantee that your email marketing campaign is going to be successful. That’s why it’s so important to monitor your results regularly so you can get constant feedback on what’s working and what’s not.
There are a few key metrics you should be tracking, such as your open rate, click-through rate, unsubscribe rate, and even your bounce rate. By keeping an eye on these numbers, you can quickly identify any problems with your campaign and make the necessary adjustments.
Final thoughts
Email marketing can be a great way to generate leads and sales for your business. However, putting your email list to maximum use is not always easy.
By following the tips in this article, you’ll be well on your way to getting the most out of your email list and generating a healthy return on your investment. Just remember to be patient, as it can take some time to see results.
