Thanks to modern technology, creating a new casino brand or launching a unique feature is not difficult. Real skill and vision are needed to influence the entire industry. Uri Poliavich, CEO of Soft2Bet, followed this path after the stunning success of his projects and launched Soft2Bet Invest, aimed at supporting the most daring ideas in the field of iGaming and casual games.
Soft2Bet Invest is a $52 million investment fund launched in 2024 that aims to support startups in iGaming. Its main goal is to create an infrastructure for innovation and sustainable development.
Below, you will learn more about what Soft2Bet fund does, how it won the SIGMA award, and how one person can change an entire industry in just one year.
The Need for Changes
Uri Poliavich is a man who has built a company with more than 19 licenses worldwide and a unique flagship gamification platform, MEGA, which has completely changed the user acquisition process in the iGaming industry. Who better than Poliavich knows that the barriers to entry into the casual gaming industry are very high? New projects often struggle with strict regulations, insufficient capital, and the inertia of outdated platforms. Uri also knows that the future of the industry will belong not to corporate giants, but to teams with unique ideas. This is how the concept for Soft2Bet Invest was born.
The Soft2Bet fund was established to provide development teams in the iGaming industry with financial assistance, access to the ecosystem, and, most importantly, mentorship and support. This is a classic entrepreneurial approach characteristic of Uri’s thinking: help others do what you have done.
Soft2Bet Invest Scale
Fifty-two million dollars may sound like venture capital. However, it would be more accurate to describe Soft2Bet Invest as a launchpad for projects in the iGaming industry, with a stable and adequate infrastructure.
The fund targets companies in the early stages of their development and helps them leverage the proper infrastructure, UX/UI, retention mechanics, and improved social features. Let’s talk more about the functionality of the Uri Poliavich fund:
- Access to battle-tested infrastructure
Soft2Bet offers a platform already licensed in over 11 jurisdictions, equipped with real-time analytics, risk segmentation, and a modular architecture. - MEGA integration
Startups can tap into Soft2Bet’s award-winning gamification engine, a system that has increased screen time by 4x across its own brands. - Strategic mentorship
Rather than generic “advisory boards,” founders gain access to people who’ve built regulated businesses from scratch, weathered audits, and scaled in complex markets. - Embedded go-to-market support
Startups get distribution: localized campaigns, operational infrastructure, and legal frameworks ready for deployment.
Well, instead of betting on unicorns, why not create workhorses, right? Soft2Bet Invest does precisely that. To qualify, startups must demonstrate more than just a pitch deck. Among the main priorities, Soft2Bet fund emphasizes:
- Proof of concept or early traction
- A clear regulatory path or market adaptation plan
- Vision for scalable engagement
- Founders who share the values of patience and hard work
In a nutshell, Soft2Bet Invest compounds capital rather than distributing it. Less, in this case, means more quality.
SIGMA Award for Soft2Bet Invest
Gaining recognition in the iGaming industry is no easy feat. But Uri Poliavich didn’t just win the “Leader of the Year” award by chance; he truly deserves it. Just two months after the fund was established, Soft2Bet Invest received the “Outstanding Contribution to Gaming” award at SiGMA East Europe in September 2024. It was a moment of triumph and recognition that the iGaming industry needs more builders and fewer marketers.
Like everything else Soft2Bet does, the investment fund has proven that innovation in this field must move from being an exclusive feature to a necessary piece of infrastructure. Uri Poliavich truly shows the way forward in this case.
Why Care?
Soft2Bet Invest is Uri Poliavich’s long-term bet on the future and on the people who will shape it. It is reasonable to assume that such a fundamental shift will extend beyond the online gaming industry and alter the approach to monetization and the digital experience as a whole.
iGaming, like some other industries, such as cryptocurrencies, often focuses on short-term metrics. The primary goal of investors is to generate profits as soon as possible. Against this backdrop, Soft2Bet Invest’s strategic fund with its patient approach is a rare phenomenon.
It is this approach that has made Uri Poliavich a leader who paves the way for others. It is no longer enough to react to change; you have to change the scene yourself.
