In these days, people often get confused while choosing their marketing strategies. There are a number of marketing strategies out in the market, that are classified under two main types, first, the traditional marketing, and second the digital marketing.
However, as this always has been a critical discussion, there are many authors, who have discussed this argument in detail. So, if you are looking for some of the greatest books, to understand the topics clearly, you can well visit Booksrun, as they can provide you with the best answers.
There are many theories about pros and cons of both marketing strategies. Here, we will now discuss the same.
Traditional marketing – An old strategy of marketing
Marketing has always been about printing poster, leaflets, pamphlets, and publish them to newspapers, medias and like so. This is what traditional marketing is. In this 21st century, there are young generations, who do not prefer this kind of marketing strategies, as they too much into the internet. However, this kind of marketing is still acceptable to the whole world. The below are some of the advantages of this kind of advertising.
Pros: The longevity of this type of marketing is helping it to stay in the market. People are accepting traditional marketing because of their longevity only.
Cons: There are limitations in reaching audiences. That is, you can only reach the audiences of a certain area. The cost is also relatively higher than that of digital marketing.
Digital Marketing- A new generation marketing strategy
This is the new-era strategy of marketing, where audiences are targeted with the help of internet. Here in digital marketing, the mediums which are used include social media platforms, search engines, online videos and things like these. This type of marketing strategy is accepted worldwide and is one of the most successful of them all. The pros and cons of the likewise can be stated as under
Pros: The most important pros of this type of marketing is its reach. The audiences can be reached over a wide a range of area, rather worldwide. Moreover, the conversion rates can be easily measured under this, unlike the traditional marketing. The conversion rates are also high in this.
Cons: The only main flaw in this is, it takes time to understand the conversion rates.
Which is better? The Synopsis
There are a number of books, which can well help you to decide the best digital marketing strategy for your business. You can also find one at Booksrun, at will help you decide the same. However, the below is a gist synopsis of the whole scenario.
In this century, with the development of technology, we are becoming more digital day by day. Starting from banking, taking tuitions and even reading magazines, we are doing it online. So, from common sense, it can be well stated that, to reach most of the audiences, it is always better to opt for a digital marketing strategy, as there will be a much more conversion rates for your business.
Author Bio: Nidhi Mahaja is a blogger and content writer. Her specialization includes academic and technological articles.