We live in a very fortunate time. There was a point in our history where it was very difficult for the small business to succeed. A business was limited by many things, including its location, budget, investors, and resources available. It was so difficult to create a thriving business that often it was simply the business that survived that would eventually thrive.
Now though, that has all changed. Small businesses have been using technology to prosper. The internet means that a business no longer is limited by its location, and there are lots of resources that are both easy to access and often free. This has given so many businesses a fighting chance in the entrepreneurial arena.
Cold Calling Robots
One of the more exciting new developments in the technology sector that has application in small business is AI phone calls. You heard that right. There are now automated systems that can do everything from scheduling an appointment, to booking a service, and even make some cold calls to reach out to a demographic. While once it took many man hours and a big budget to advertise a business or manage the back office, AI has come along to make it cheaper and easier than ever.
Technologies like this are reducing the cost of doing business, which means that more businesses can find a niche and build out a profit margin. With less operating costs it gives smaller and smaller fish an opportunity to get ahead and start making an impact in their community and local economy.
There are few things more valuable in this day and age than website traffic. There are literally trillions of websites out there. So you can imagine that if there are more websites than people, it isn’t easy to get a person to go to your site. It can be done though, you simply need to know what you are doing.
That is where SEO comes in. With the right SEO strategy, you can win a lot of traffic to your site. An acronym for search engine optimization, SEO is a digital marketing strategy used by big and small business to rank higher on a search. The higher you rank, the more traffic you get. This is usually achieved by producing quality content from an authoritative site, consistently. Blogging and video content can draw consistent traffic, which will allow you to get more leads and closes faster for your product or service.
For a business to be taken seriously today, it has to have a killer digital marketing campaign. It does not matter what business you are in, it should be online. Even fisherman, masons, furniture makers. Regardless of the profession, your business is suffering if you do not have an online presence.
That is why it is important to study up on various digital marketing campaigns. Thankfully, there are also a lot of great technological advancements that can help ease the process. Do not be afraid to explore, there are lots of great applications out there you can find a use for and that will stay within your budget.