Traffic is a key measure to evaluate whether a blogger is successful in his/her online activity. The issues of traffic management and content have always been sort of a headache for bloggers and SEO professionals. This article will shed some light on the tips of increasing your traffic without compromising a fixed budget.
1. Do guest blogging
Blogging on popular sites allows you to improve website traffic and positively affect SEO. At the moment, there is a number of ways you can go about it. For example, many online media are accepting guest publications on topics of interest to their audience.
Therefore, you can create high-quality content, which will not only mention your own blog but also link to your site – if the content is really good and the links to the site are relevant, most often, editors have nothing against their placement.
You can also publish content on popular blog platforms or organize collaborations with popular bloggers who write for them.
2. Analyze the activity of your competitors
Wondering how to drive traffic to your website? Analyzing what competitors are do doing helps to improve your own content and get visitors to your website. This will optimize the site for standard keywords. In addition, you can get some food for thought by analyzing the platforms where your content competitors place their content.
3. Optimize mobile site version
Over the past few years, worldwide traffic has been growing rapidly through mobile devices. Compared with similar data for 2012, in 2013, the share of mobile traffic more than doubled. Naturally, people google via smartphones and tablets. At the same time, it is still often possible to come across blogs utilizing Flash, heavy graphics, cumbersome menus, and just awfully uncomfortable interface. All this negatively affects your traffic, and therefore, it is vital that you optimize the mobile version of your blog. It does pay off!
4. Optimize site load time
Nobody usually thinks of this as an important ranking factor, especially because most writers and bloggers are not into tech stuff. However, you should always optimize the time of loading of your blog and make the site user-friendly for both computers and mobile devices.
Amazon recently published some statistics, which claims that for every 100 milliseconds load time optimization, a 1% increase in profit is accounted for. In our time, there already exists an incredible amount of WordPress plugins and outsourcing services that can help you! For example, Google PageSpeed, Google Pagespeed Insights, and many others.
As a bonus, it would be nice to figure out where most of your visitors come from so that in the future, you could choose the right location for your hosting/servers. This can be done with the help of Google Analytics or any other analytics service that provides you with demographic information.
5. WordPress SEO Plugin
There are several excellent plugins that will ease your suffering with SEO! These help you use the right methods of working with SEO. Yoast is the most popular WordPress plugin.
Indeed, this is the most powerful and complete WordPress SEO plugin, available at the moment. It comes with a snippet editor, a real-time page analysis (which helps to optimize the content of your blog pages), site traffic checker, image headers, meta descriptions, site XLM maps and many other cool features useful in optimization.
6. Focus on long-tail keywords
To be more specific, it is just a little longer tail-keywords that you are already using. For example, instead of making a review post with a title “assignment service”, try to make a more extensive title like “pay someone to do your assignment in Australia”. It is easy enough if you know your niche and target audience, which is also the case when you buy traffic.
Now, when Google added the “Hummingbird” algorithm to the search engine, so-called latent semantic indexing (LSI) began to operate. This means that Google is trying to determine what your post is about based on the text. This just shows that long-tail keywords are very important for successful ranking and thus increasing your traffic.
7. Be unique
When creating content, you should always deliver something useful or new to your readers. This will give you an advantage over competitors. We recommend you write unique texts that are not “technically unique,” but those that add value to the reader. The reason being that your blog visitors are interested to find out your opinion or learn from your own experience rather than reading some generic text although unique. If somebody has already written an article on a topic identical to yours, make sure to do a better job than they. How to do this? Try to make longer text, adding more detail and proven facts. In addition, you can also provide your opinion and personal experience.
8. Make your content entertaining
Images speak better than a text! There are enough free images, so you should not have any excuses not to use them when creating a blog post. In addition, illustrations, diagrams, and infographics are a hundred times better than a long and boring description of something regardless of how well it is written.
The same principle works with multimedia – video, animated pictures, gifs, interactive questionnaires, and polls: you always have plenty to choose from.
Follow these tips, and you will double the traffic to your blog without having to buy targeted traffic!
Author: Nicolas Walker is a freelance writer and successful blogger. Before starting his own blog he used to work as an SEO specialist and contributed to the web promotion of numerous now popular websites. Nicolas has a Master’s degree in the field of Economics. His hobbies include traveling, street photography, and social work.