A recent industry survey of businesses doing marketing acrobats online shows that they have placed ads on Facebook but lack efforts to gauge how their ads are attracting, or otherwise, customers.
Measuring social media milestones not only ensures you are making progress in your online marketing strategy, but also helps you prioritize your investment. Why would you continue to pump cash into Facebook ad placement if it is not returning your profit? Otherwise, it is worth gauging each success you have achieved with Facebook advertising.
It appears, therefore, that most businesses don’t have any idea at all about what Facebook or any other social media platforms does for their business despite their continued subscription of premium ad placements. They do not only invest money, but also their time and effort in monitoring their posts, how many likes they have gained, how many have responded proactively, etc.
Entrepreneurial experts are following some key steps in order to achieve marketing goals with Facebook advertising. The goal is to zero in on prospects who are ready to respond to your message and from then on help you increase your sales or whatever endeavor you are pursuing.
Initially, as in many other advertising platforms, you need to have a precise targeting of audiences to whom you are directing your message and, hopefully, sell your products. Do not waste your precious time reaching out to a segment of prospect who do not hold the potential for your business. Aim only at the most perfect target of your brand.
In order to do that, customize your description page on Facebook. It refers to the “About Us” section where you write a brief selling proposition and business value in order to attract prospects into heeding your message and eventually subscribe to your product or service. Tell them what benefits they can gain from your business through this Facebook tool.
From there, increase your engagement with your prospect by bringing them to your website via a link incorporated into your About Us section. This is where you provide an added value to them such as opt-in like free items or services, it’s a great start.
And then, as if you are talking to a friend or acquaintance, customize your greeting message for your prospect in such a way that they will be able to connect immediately with you. First, take time to establish a close relationship with them before you begin to sell them your product. Do not jump into the sale proposition too quickly.
Finally, leverage Facebook’s analytics tool in order to assess how far your marketing strategy has reached. Sadly, not many who advertise on Facebook use this service.