Landing page is being used widely in online marketing strategies. Is is known as a web page that your visitors will see after clicking on a link, the traffic is sent to this page so that it could convert to a sale or specific actions. It is not easy to create an effective landing page and sometimes you will need a professional design to make it work.
If you want to create your own landing pages, you will need to research what will attract visitors and make your business successful. There are some points you must follow when creating a landing page, I’ve found 2 infographics covering some common rules of thumb to increase conversion rates. I think they will be very helpful for webmasters.
1. 10 Key Features to Make a Perfect Landing Page
The infographic gives us 10 key rules in designing your own landing page. They includes guides to write clear headlines, use call to action, place relevant images and videos, etc. Besides, you can also find out what colors will work effectively with different businesses.
2. Sales Messaging to Increase Conversion Rates
This infographic will give more details on how sales messaging affects conversion rates and what we should change to get more sales and increase profits.