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Instagram is one of the most popular social media platforms in today’s time. With 800 million users it has emerged to be a great hit. The platform was first introduced as a photo sharing platform. But gradually it becomes more business oriented. Today, you can not only share your photos on the platform but you can even open a business Instagram account as well. This allows you to promote your business vigorously on the platform.
There are millions of users out there who are using the platform as one of their promotional business tools. To promote your business successfully, you need to get more followers on your profile. Getting followers naturally may take a lot of time. In this case, you can opt for buying Instagram followers from a reputed vendor. You can find the best way to buy Instagram followers on the net.
Instagram Uses Artificial Intelligence And Big Data
Many of you may not know this but the way Instagram functions is based on AI and Big Data. Go through the pointers given below and you will get an idea about how the platform works with the technology.
1. Search Function and Explore Page
Did you know that tagging plays an important role in finding images on Instagram? Well, now you know. With the help of tagging, you can find or discover things that interest you among millions of pictures that are uploaded on a daily basis. In other words, tags help you to find photos for a particular event, activity, and topic that are trending around the world.
2. Improved User Experience
Instagram makes sure that you find photos that you like on your explore feed. This is to generate your interest and find value in the platform. Since content on the platform is growing every day, it becomes extremely difficult to look for the things that you will like. Previously, Instagram made use of reverse chronological order to show posts to its users. But later it was changed and now you get to see posts that you will like. This is done with the help of machine learning algorithms. This helped the platform to learn the things relevant to each of its users and also the things that are trending out there.
3. Filter Spam
The platform makes use of artificial intelligence in order to fight spam. With the help of this technology, the platform is able to remove fake messages from the accounts of its users. It can remove messages in nine different languages including English, Russian, Arabic, Chinese and more. The moment any fake messages are detected, it is removed from the account. The platform is known to make use of DeepText, text analytics algorithm used by Facebook. This allows the platform to read and understand the context of a text message just like humans.
It’s fascinating how technologies like artificial intelligence and big data are slowly changing the world and making our lives easier. It is because of these platforms that Instagram has become a success.
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Madhuri Sharma says
Hey Awesome article,
Yes, that is true Instagram is playing a very important role in the field of promotion.
All the leading and small level companies who understand the importance of social media presence they have their accounts on Instagram as well.
Many major companies already identify AI as the way forward for progressing business. Facebook, the social networking site, invested in AI since 2013 when they acquired the services of New York University professor Yann LeCun.
AI’s footprints are all over Facebook, from neural networks learning to tag to image recognition ( Click on the link to read more about AI image recognition) making it easier to find friends. Most of those signed up to the site would be surprised to learn that AI influences much of what they do.
The tech aims to make using the service more efficient. Deep learning methods learn keyword queries to help create better search results for people and places. The company is also using AI to filter people’s news streams better.
After the recent scandal involving Cambridge Analytica, CEO Mark Zuckerberg pinpointed AI as the way to solve many of the companies problems with incorrect news feeds and general hate speech. Although he stopped short at specifying how.
The insights which you have shared about the AI in Instagram is really great.