Holiday season is coming: Here’s how to increase traffic to your business

As the Yuletide season draws nearer each passing day, businesses are racing to drive more traffic to their store, whether virtual or physical. There are ways to make the most of online services in order to increase your customers this coming holiday season.

As it is, mobile devices are expected to be at the heart of how consumers will come looking for shopping items and eventually making purchases. At least that is according to Google, which sees an increase in traffic to businesses next month driven by mobile phones and tablets.

With the increasing adoption and use of mobile devices, consumers have been used to go back every now and then to a specific deal online via their handset all day long. That means there is a huge potential for a business to convert that visit into sales if effective measures are taken, which has to be performed by the business involved.

A great number of these purchases happen on mobile devices, so optimize your marketing strategy for mobile. But you can do more to increase the visibility of your products in the consumers’ searches using their mobile devices.

For one, you have to update your advertising copy posted online. The common practice is making a very broad, generic ad copy to save time to constantly change it from time to time. This holiday season, you need to review your copy and revise it to suit the demands of time. Update the copy with your new promos and/or discounts, if any. Also, include in the ad copy your availability hours to guide consumers when to best visit your online or physical store.

Speaking of physical store, it is an undeniable fact at present that physical shops still are recording higher traffic than online stores. But it is equally unarguable that mobile devices can help a lot to drive consumers to brick and mortar businesses.

According to statistical data, retail sales owe a lot to smartphones and tablets, where users are able to find local stores and make purchases by visiting the physical store. There are varying statistics about this, but one thing is common among them: a great percentage of retail sales take place in physical stores after a user found it through a mobile device.

You may also find great use with Google analytics to help you determine the performance of your business online over the holiday season. Using Google’s benchmarking tool, you can compare how your website fares with competitors and gain insights into your data to achieve your target.