At a recent media and influencer-facing pop-up in Santa Monica, Ulike presented several of its current at-home devices to the press and invited guests, including Californian native and actress Brianne Howey. The event was modest in scale, with a straightforward layout focused on product interaction rather than brand theatrics. For those unfamiliar with the company, it offered a first look at the hardware behind Ulike’s entry into the growing personal care tech space.
The company has been operating in the beauty device segment for over a decade but remains relatively under-the-radar outside of Asia. On display were four of its tools: the Air 10, Air 3, and Ulike X IPL hair removal systems, and the ReGlow LED Light Therapy Mask.
The Air 10 is their flagship IPL model. Opposite of standard consumer designs, it uses two pulse lamps instead of one. According to their materials, this increases the flash area by 18 percent and raises output to 26 joules per four-pulse cycle.
The unit features a sapphire-based cooling element at the contact point, reportedly maintaining a surface temperature of 65°F throughout extended use. In practical terms, this is meant to reduce the skin reaction that often occurs with heat-based hair removal tools.
The device also includes a built-in sensor that checks for skin tone before each flash. If the melanin reading is outside its safety range, the system prevents output. This type of control is becoming more common across the category, and it adds a layer of passive protection that many users likely expect at this point.
Compared to the Air 10, the Air 3 is a scaled-down option. It employs the same general IPL method but without the dual-lamp design. It delivers results in a similar timeline with a slightly more compact form factor. All the while, the Air X was showcasing it’s impressive 94% hair reduction in as short as 2 weeks, as claimed by Ulike.
For users prioritizing portability or one-handed use, this model might be more practical, though it omits some of the higher-end features.
Outside of hair removal, Ulike has also entered the skincare category with the ReGlow LED Light Therapy Mask. The mask utilizes 272 LEDs across four light wavelengths and features a rigid shell design that covers the entire face. Each light type is specifically designed to address different skin issues, including acne and tone balance.
Opposed to wearable beauty tech that emphasizes flexibility or mobility, this product appears built for stationary sessions. A typical cycle runs for about ten minutes.
From a design standpoint, all three devices share a minimal, uniform aesthetic, with rounded bodies and limited physical controls. The interface is simple, and all treatment functions are automated.
Whether this ease of use matches long-term expectations will depend on consistency and durability, which can only be evaluated over time.
Consumers are driving the growth of the home-use beauty device market by seeking alternatives to clinic-based treatments and looking for non-invasive tools they can use at home. Ulike’s approach, at least from this sampling, leans more toward incremental refinement than category disruption. The hardware focuses on thermal regulation, safety gating, and automated treatment pacing.
For users already familiar with home IPL or LED routines, these products don’t attempt to redefine the category. They aim to reduce friction within it.
