A highly competent marketing and advertising system with effective measures is essential to get a brand in the spotlight and raise the overall revenue of the company. It not only helps in building a healthy relationship with customers but also keeps the brand name alive in the market for a drawn out stretch of time. Nonetheless, due to inadequate time and assets, most entrepreneurs usually disregard this essential segment of business improvement and pay it least attentions, which eventually results in the downfall of their company’s status.
Recent studies have revealed unbelievable statistics about the positive impact of online marketing in the overall progress of the company. Over 68% of marketers say that improving the online presence of the company can create a marginal impact on its sales and revenue. However, most small-scale business owners don’t have specialized teams to look after the marketing section of their company. Not only this, when it comes to running an efficient digital marketing campaign, it demands a lot of technical skills that are not a pie of cake for entrepreneurs.
Keeping the increasing need of an effective marketing automation tool in mind, GetResponse has recently introduced a highly specialized yet easy to use marketing application, called GetResponse Marketing Automation. The company is well-known in the marketing industry for its email marketing software that started providing its services from 1997. And by now they have expanded their circle and serving over 350,000 customers worldwide via its new marketing automation tool.
What makes GetResponse Marketing Automation the best digital marketing tool?
GetResponse Marketing Automation has been designed to target small scale organizations that are struggling with adequate advertising techniques. Unlike other conventional methods, it doesn’t demand a lot of time, effort or assets. Rather, it is quite automatic in nature. This means, once installed, the framework can be left to keep running without constant help or supervision. Along these lines, it helps business visionaries to manage their valuable time more efficiently and thus raise their profitability.
What features of GetResponse Marketing Automation make it mandatory for companies?
Although there are several online marketing tools available, but not all of them have the features that can serve your needs best. Therefore, before opting for any of these options, it is recommended to go through their salient features thoroughly and then decide. For GetResponse, we have compiled all its essential details that will help you to understand why it is the most compatible app that you need for all marketing purposes.
Quick and Easy Management of Traffic and Stats
If you have an active website, it is very important to keep a prompt track of your traffic. It not only helps you monitor and measure your progress but also allows you to analyze your client’s’ needs and priorities at the basic level and then resolve their issues accordingly. It allows you to improve the factors that are becoming major turn offs for customers, and further improve the popular features of your website.
Especially if you have an e-commerce website, you definitely need this option. This way, you can closely examine the reasons because of which your customers leave their shopping carts in the middle of shopping.
High-profile Email Marketing
Although email marketing is the most common feature that all marketing automation tools promise to provide, but most of them fail to do it the most appropriate manner. However, when it comes to GetResponse, promotions via emails end up at being its best. GetResponse is the only tool that comes with tagging and scoring option, thus yielding a better result for the sent emails.
It allows you to send targeted emails and newsletters to your regular clients and keep them updated about your latest arrivals and discount packages. Not only this, but it also has a collection of more than 500 newsletter templates and 1000 royalty-free images. All of these resources are open to customers without any additional charges.
Webinar Software
GetResponse doesn’t stop at email marketing and marketing automation but takes it a step ahead. It is by far the only email marketing service provider that has included webinar software to its features. Through this software, clients can conduct seminars and meetings online. It saves their precious time and also attracts more subscribers to your email marketing list.
Furthermore, it also provides customers with predesigned registration page, landing page and ‘thank you’ page templates. Without requiring any login credentials, your attendees will now be able to access all these options provided by webinar.
Engaging Landing Page Builder
For those who do not know much about landing pages, here is a brief description. A landing page is a primal platform where visitors can land before getting to the actual content of the website. With just a few options to explore and select from, it aims to direct customers in a particular direction and advertise a certain aspect of the product. If you aim to promote a certain feature of your product, then landing pages can be a major help.
Since many landing pages pop-ups with captivating designs and colors; their development is not as easy as it seems to be. In order to make a fully functional landing page, one needs technical abilities and creative ideas to keep their audience engaged.
GetResponse has a wide range of templates to add a copy and tweak landing pages. This way, you can come up with personalized landing pages without much hassle and direct your traffic in a specific direction.
Wide Range of Integration Options
GetResponse doesn’t believe in restricting you to a few handful options. Instead, it provides its users with over 137 apps to select from. However, if there is any new app that you want to use but is not listed there, then you can submit an application for its considerations.
Economical Prices
Affordability is one of the best features of GetResponse. Unlike any other marketing tool, it has several options to fit your budget and need. Select an appropriate package from these: email for $14 per month, Pro for $49 per month, Max for $165 per month, and Enterprise that will cost $799 per month. Amongst all these packages, Pro is the most popular and appreciated. The image below will prescribe the pricing in more detail.
Now that you know all the advantages of choosing GetResponse, you should waste no more time and get it for your company right away.
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Rebecca says
Thanks for the review. I was looking for a marketing automation tool and GetResponse seems like a good choice. Ease of use is definitely something that makes work easier.