With the tools and technologies of the internet, and even phones and fax machines before it, people are able to reach out to find new potential clients and customers all the time.
The problem that many run into is that with a physical distance you don’t have the advantage of jumping in your car and driving across town. Even with small distances you can still run into problems. If a client has a problem and needs help but is 20 minutes away, you already have to devote upwards of an hour for roundtrip travel time. That’s a pretty big cost of time for something that you could be doing with video conferencing instead.
Following the Top Service Master
When considering customer service and an entire experience that engulfs you while you’re with them, one can’t help but think of a place like Disney World. The Disney experience is the gold standard for treating customers and guests, and when you think about emulating some of their principles you can already imagine the benefit of your clients falling in love with you and your operation as well.
A few of the most important points of the Disney experience as reported by Kiss Metrics are all about interaction and communication. Making your clients feel good, having true connections, and listening to what they truly have to say instead of just waiting to respond are just some of the reasons that the Disney experience works. While you may not be able to always be face to face with your clients and customers whether due to distance or time, businesses are starting to find the way to capitalize is to have the abilities of video conferencing on their side. You can avoid the chaos of trying to pop in physically and stop worrying if your client will even be there, let alone if they have time for you. By having the ability to click a few buttons and check in face to face you can truly make a difference from afar.
Training Is Important and Ongoing
One of the most important things to do to keep your customers and clients in love with you according to Entrepreneur is to train them efficiently and train them correctly. The truth is that if you have clients using your products or even your services, you want them to be just as trained on your equipment and services as your employees are. After all, the more comfortable they are with your methods, tools, and processes, the more likely they are to find additional value from your services and products (and less likely to leave you).
The typical rebuttal to this is that typical sales people and managers just don’t have the time to babysit. If you’re already working on getting existing accounts, training in house staff, or just dealing with the regular grind of your day job, how do you expect to find additional time to constantly visit existing clients and help train them on more? The best answer for this type of problem is that Blue Jeans has made broadcast streaming services more convenient to use than ever before. Now taking the time to get in front of your people and help them is as easy as clicking a few buttons. It’s just as fast as a phone call, but you can bring real value with things like sharing screens, seeing their faces, and literally being face to face with them for open communication.
Increased Number of Learners
While there are some cases and scenarios where you would want your check-ins and training to be one on one or even just with one organization, another way of benefiting from video conferencing and broadcasting is that you truly can span a wide region with many people present. If you want to offer a small meeting on tips and tricks for example, you could invite dozens of clients to join the meeting room at once. You could also put up a series of informational meetings where dozens or even hundreds could participate. Where you used to be forced to only spend your time at one physical location at a time, you can now be with multiple partners and clients at once.
Whatever the reason you need to get in front of the face of your clients, you want to be sure to capitalize on this. In a world where more and more people are seeing advertisements all the time, you always want to be fresh in their mind and for the right reasons as well. Furthermore, if you have the opportunity to respond to them face to face within seconds, you truly add far more value to them than to the competitors that might want to set up physical meetings. By offering more and doing it more conveniently, you not only save yourself time and energy, but you get more accomplished all while benefiting your clients in the process with new technology like video conferencing.
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