The keyword search can be very useful for many aspects of blogging. There are four key points that I consider in this article, but before that I would like to share a little trick. If you are using WordPress and the search tool, install the plugin Search Meter to see that is exactly what your readers are looking for your blog.
There are three fundamental elements that we’ll have to talk now:
– The title of your homepage or start page.
– The title of your posts or articles.
– The resource pages.
I’ll show you what kind of phrases or sets of words work best for each of these elements and tools you can use to find them.
The title of your homepage or start page
Many bloggers make the mistake of thinking that the title of your blog has to be a description of the same subject matter, or simply include the name of the blog. Doing so need not be negative or anything, but at times can mean a significant loss of traffic from search engines.
As usual in most blogs, home page is usually the most relevant page of the blog. With that I refer to relevant search engines will see it as the most important page of your blog as it is usually the one that receives more links from other websites. This makes the homepage is the most appropriate page to try to position yourself for a more competitive keyword.
When you select the keyword that you are placing in the title of the home page of your blog, I recommend you choose a keyword or phrase that has between 3,000 and 40,000 precise search every month, according to the values provided by the tool Google Adwords keywords.
The most popular keywords are generally more difficult to position, and words with a lower level of monthly searches will not let you harness the full power of your homepage to be positioned in search engines. You need to choose a related word on the subject of your blog.
The title of your posts or articles
Some research tool to find keywords that I will mention are great for ideas to write about in your posts. Two of my favorites are Yahoo Answers and Google Insights. The keyword tool from Google you may also be helpful.
If you research on Yahoo Answers you will find out what are the concerns of Internet users and that is what you really want those who are interested in the niche market of your blog. Yahoo Answers is a great tool to get ideas to write about each of your posts, knowing that many people who are interested in what you’re typing.
Google Insights tool lets you know a much wider range of keywords that you usually offer keyword tool. With this tool you can find keywords very easy to position and with a considerable level of search, which is precisely what we are looking for when it comes to keyword research.
Finally, I recommend you always thinking of your readers write in place of the search engines. However, if you can add a small element to improve your relevance in search engines without the text losing sense, then there is no reason not to.
The resource pages
Rather than just write posts about certain topics, you can also create resource pages then you tried to position as if they were separate pages.
The idea that you have to have with pages of resources is as if they were another home page for themselves. The main objective is to position these pages for a particular keyword different from keyword home page.
In these pages you can offer a valuable resource for free, such as a short report or access to a webinar. You can place a registration form for your readers to enter their email to change the resource that you offer so you can build your contact list.
To position these resource pages you can write several posts on my blog related to the subject of the appeal of your site in order to create multiple links from your posts to the resource page.
It is essential that you create a resource of very good quality and in this way will be much easier to get links from other websites. If you create a resource that meets a need or a problem in your niche market, contact the administrators of the leading websites in your niche and ask them to name your resource in your blog.