• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Advertise With Us
  • Contact
  • Cookie Policy
    • Privacy statement (CA)
    • Cookie policy (CA)
    • Privacy statement (UK)
    • Cookie policy (UK)
    • Privacy statement (US)
    • Cookie Policy (US)
    • Privacy statement (EU)
    • Cookie policy (EU)
    • Disclaimer

TechWalls

Technology News | Gadget Reviews | Tutorials

  • Reviews
  • Tech Guide
  • Home Improvement
  • Gadget & Apps
  • News

From budget phones, Mozilla looks to revamp Fire OS with more Android apps

Updated on May 27, 2015 by Guest Authors

One thing that Mozilla failed to consider when it launched the budget-conscious Fire OS was that mobile experience more than the price was what mattered to users. And so the mobile devices running the Fire operating system did not succeed in its objective to overthrow the current mobile market leaders Android and iOS.

All lessons have been learned. Mozilla now is shifting its focus to quality and experience, leaving behind the waste that was the $25 Fire OS phone. The goal is to run Android apps on Fire OS phones in order to adapt to user preference for a broader ecosystem of apps.

Real also: Fire OS apps can now run natively on Android

Mozilla Chief Executive Chris Beard calls the new strategy “Ignite” with the goal of developing riveting features for Fire OS smartphones, a great detour from the organization’s previous emphasis on lower prices, which did not prove effective.

fire-os

This could mean that Mozilla will welcome apps built for Android to run on the Fire operating system. Finally, Beard has come to the realization that users always have the penchant for mobile experiences that matter rather than on the price tag, if you take into account quality hardware and interfaces, among other factors. Mozilla also admitted that the $25 phone failed to gain traction in the market, so it said the company had decided to no longer pursue the program. Goodbye cheap Fire OS phones!

What this shows is that Mozilla has been having a hard time adapting to shifting market preference for smartphones from PC, in which the company had much success in the earlier days of the Firefox browser and other open systems.

The organization now hopes to hold sway on the capabilities of various smartphones, just as Google’s Android did. So that’s what the company meant when it said it would enhance features for mobile devices.

What compels Mozilla to change tactics is the sustained momentum of the smartphone industry’s growth. Recent figures from market research firm GfK revealed that approximately 310 million phones were shipped in the first quarter of 2015, amounting to $96 billion in sales. If Mozilla wants to capture a portion of that market, then it really needs to change views.

Its new market strategy includes incorporating various components into the Fire ecosystem such as offline support, improved software updates and expansion of the Fire OS ecosystem to the Internet of Things.

But this adaption does not come without its share of risks as the smartphone market has gone so far as downgrading the prices of devices every year after new flagships come off production lines. It seems Mozilla has a long, long way to go to catch up.

Disclosure: We might earn commission from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Footer

Review of the Waterpik Evolution and Nano Water Flosser Combo Pack

Transparent Shaving: The yoose ICE Electric Shaver Review

INKBIRD IBS-TH5 Review – Smart Thermo Hygrometer with E-Ink Display

LISEN MagSafe CD Phone Holder for Car Review

Follow TechWalls

YoutubeFacebookTwitterInstagram

Recent Posts

  • Review of the Waterpik Evolution and Nano Water Flosser Combo Pack
  • Transparent Shaving: The yoose ICE Electric Shaver Review
  • The Hidden Cost of Cryptocurrency: Bitcoin’s Energy and Water Footprint
  • Free Places To Sleep Inside Hong Kong Airport During Long Transits

Copyright © 2023 · All Rights Reserved

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}