• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Advertise With Us
  • Contact
  • Cookie Policy
    • Privacy statement (CA)
    • Cookie policy (CA)
    • Privacy statement (UK)
    • Cookie policy (UK)
    • Privacy statement (US)
    • Do Not Sell My Personal Information
    • Privacy statement (EU)
    • Cookie policy (EU)
    • Disclaimer

TechWalls

Technology News | Gadget Reviews | Tutorials

  • Reviews
  • Tech News
  • Tech Guide
  • Gadget & Apps

Ads to appear on Facebook mobile app soon

Updated on Apr 22, 2014 by Guest Authors

While advertisements never fall short in number on Facebook’s home page, its focus on the mobile platform, where most users have shifted to, has been easy-going since the social network’s core app was launched. It looks like we are going to see ads mushrooming on our mobile devices soon.

The largest social network is looking to introduce a mobile ads network with the intention of helping marketers target ads using the large volumes of data, such as name and age, which users have voluntarily submitted to Facebook when signed up for the service. These bits of information will provide insights for advertisers on what kind of mobile ads to place on apps and other services.

It is quite late for Facebook to monetize its core app, which never lacks for numerous bugs by the way, but the ad network, if it succeeds, will surely raise Facebook’s revenue from mobile as it will then acquire a renewed brand as a hub for advertisers and developers.

facebook-ad-mobile

According to market research firm Super Monitoring, 56 percent of the world’s population already have smartphones and 50 percent of those users access the Internet through mobile devices. Facebook’s mobile advertising was responsible for the 53 percent portion of its revenue in the fourth quarter of 2013. Facebook also trailed Google’s mobile-advertising market in 2013, 18 percent to 53 percent, according to the latest analysis by eMarketer.

Read also: Facebook Video ads coming to your News Feed

It is not impossible to eclipse that if Facebook builds its own ad network for mobile phones, though it is an ambitious plan that requires huge resources and ample of time for the company to snatch the lead spot in the market.

The social media giant intends for the mobile ad network to establish a foothold in the fast rising digital ad sector, and zeroing in on mobile devices is a great first step to achieve that since it is through this environment that more and more users are accessing the Web.

Facebook is allegedly slated to unveil the mobile ad network at its F8 conference at the end of April and the network will be initially launched with a few ad partners, with room for expansion going forward.

But some advertisers may not want to adopt Facebook’s style of ads on smaller screens and the network will be designed to cater to various requirements to offer different ad campaigns. One advantage that Facebook is enjoying at the moment, and which places the company in an ideal position, is that vast data sets of user information which tell  what customers might and might not want.

Disclosure: As an Amazon Associate, I earn from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

SwitchBot Lock Review – Perfect Smart Lock for Renters

BREEZOME JH03 vs JH04 Air Purifier – Which One Should You Buy?

SwitchBot Curtain Smart Electric Motor Review – The Upgraded Version

COLORWING M08F Portable Thermal Printer Review – Requiring No Ink, Toner, or Ribbon

Follow TechWalls

YoutubeFacebookTwitterInstagram

Recent Posts

  • Premiere of the Demo of “EVOLUTION”, Tencent’s First Native Cloud Game, Leading Us to Set Off to the Real World Together
  • VANKYO Leisure 495W and Leisure 470 Pro Projector – New Full-HD Projector Series
  • SwitchBot Lock Review – Perfect Smart Lock for Renters
  • BLUETTI Father’s Day Deals – Power Gears for the Best Dad in the World

Copyright © 2022 · All Rights Reserved