• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Advertise With Us
  • Contact
  • Cookie Policy
    • Privacy statement (CA)
    • Cookie policy (CA)
    • Privacy statement (UK)
    • Cookie policy (UK)
    • Privacy statement (US)
    • Cookie Policy (US)
    • Privacy statement (EU)
    • Cookie policy (EU)
    • Disclaimer

TechWalls

Technology News | Gadget Reviews | Tutorials

  • Reviews
  • Tech News
  • Tech Guide
  • Gadget & Apps

Will Windows 10 Mobile Save Microsoft?

Updated on Jul 29, 2015 by Guest Authors

Microsoft is all set to introduce the Windows 10 Mobile ecosystem to users of the Windows Phone suite of mobile devices and even non Windows Phone users alike. The move is seen by many analysts as a late response to the sustained dominion of Android and iOS devices.

Well, some Windows Phone fans might be in the queue for the upcoming next-generation mobile operating system. Scheduled for launch in September, Windows 10 Mobile carries Microsoft’s hope of reviving its presence in the mobile world after the failure of Windows Phone 8.1 to outrank Android and iOS in adoption.

windows-10-mobile

IDC’s latest report indicate that Microsoft’s Windows Phone division garnered only a little less than 3 percent in smartphone sales globally during the first quarter of this year. In contrast, Android accounted for nearly 80 percent and iOS a little more than 18 percent.

It also seems that Microsoft’s partners in bringing Windows Phone handsets to the market, namely HTC and Samsung, have come to realize that there is no hope for that mobile ecosystem – which never seized even higher than 5 percent of market share. Now the companies have singled out Android as their primary focus.

The timing of its release comes just a few days after Microsoft’s planned rollout of the Windows 10 OS for computers and tablets.

Microsoft’s renewed interest in mobile is still doubtful for some who see the Redmond giant as giving up on the race with Google and Apple. What analysts see as Microsoft’s real intent is in its Windows 10 push for PC users and those of other platforms.

Even after the release of Windows 10 Mobile, analysts still foresee a weak Microsoft standing in the mobile race against Android and iOS devices.

Where Microsoft relies upon for much of its mobile revenue now is in the availability of Skype and Office services to Android and iOS clients. Despite a weak Windows 10 Mobile prediction, there will still be hope for the software titan.

But some analysts have a differing view. According to them, Windows 10 Mobile will be able to capture a huge chunk of the market because it means offering Windows devices at lower costs but with the full package of software updates. The same tactic is used by Apple.

It is, to say the least, Microsoft’s way of targeting the low end smartphone market, which constitute the market’s larger representation. It’s where Microsoft should focus on, instead of the high end segment, analysts believe.

Disclosure: As an Amazon Associate, I earn from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

POLONO PL60Thermal Label Printer Review

DaranEner NEO2000 Power Station Review – A Beast In A Portable Design

Autonomous SmartDesk Junior Review – Kid Standing Desk with Pegboard and Adjustable Height

OKP Life K2P Robot Vacuum Cleaner Review – Who Should Buy this Vacuum?

Follow TechWalls

YoutubeFacebookTwitterInstagram

Recent Posts

  • BLUETTI Valentine’s Day Deals for Canada
  • BLUETTI’s Romantic Deals this Valentine – Up to 30% Off
  • Google Is Launching Bard to Fight ChatGPT, Here Is How It Works
  • POLONO PL60Thermal Label Printer Review

Copyright © 2023 · All Rights Reserved

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}