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The term may be “vanity number,” but the thing it represents is far more than just a vanity. Vanity numbers aren’t new in marketing, but the use of one as a marketing tool is still highly effective. The number itself is easy to remember and it allows customers to reach you easily.
That last part is actually very important. One of the main advantages of using a vanity number is giving your customers a way to reach you easily. In a bigger business marketing strategy, there is a big advantage to be gained from using a vanity phone number.
The Right Number for the Job
Branded vanity phone numbers are the best to use in most marketing situations. After all, customers can easily remember your brand. As long as they do, they can reach you through the vanity number you use easily.
There are different ways to secure vanity phone numbers too, but services like Avoxi are the ones to try. In the case of Avoxi, you get call forwarding, vanity phone numbers that are available worldwide, and the best call rates for business users.
You want to make sure that the number you use aligns well with your marketing strategy too. Aside from the name of the business or your brand, you can also use vanity phone numbers based on a tagline, a keyword, or the name of your product.
Exposure Matters
Similar to the brand itself, the vanity number you use needs to receive sufficient exposure before customers start to use it to reach you. The more you expose the number, the more customers will remember it the next time they need help related to your business.
You can start by adding the new vanity phone number to your digital – and offline – assets. Make sure your social media profiles and website display the phone number in a prominent way. You can promote the number using social media posts and ads too.
The exposure you garner for the new customer support hotline will also increase the value of your brand. Remember that good aftersales service is an essential part of the customers’ journey, so delivering good customer support through an easy-to-remember phone number is a huge plus.
Deliver on Your Promises
That actually brings us to the last – and perhaps the most important – part of the strategy: keeping your promises. With the new phone number acting as an easy way for customers to reach you, you have to go the extra mile in providing good customer service.
Complete the equation, and the vanity number will pay for itself almost immediately. As soon as happy customers start talking about how easy it is to get support and help through a number that they can remember easily, you’ll have more of them sharing the number and attracting new customers.
Vanity numbers are relatively simple to use as a marketing tool. What makes them special is how you can integrate the use of a vanity phone number with your overall marketing strategy to create a seamless and pleasant customer journey from start to finish. It will not be long before customers start remembering your phone number as a part of your business or brand.
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