• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Home
  • Advertise With Us
  • Contact
  • Cookie Policy
    • Privacy statement (CA)
    • Cookie policy (CA)
    • Privacy statement (UK)
    • Cookie policy (UK)
    • Privacy statement (US)
    • Cookie Policy (US)
    • Privacy statement (EU)
    • Cookie policy (EU)
    • Disclaimer

TechWalls

Technology News | Gadget Reviews | Tutorials

  • Reviews
  • Tech Guide
  • Home Improvement
  • Gadget & Apps
  • News

The New Wave of Content Marketing

Updated on May 8, 2015 by Guest Authors

Traditional marketing methods are vast becoming ineffective. With the advancements of technology and the commonality of its use, consumers are finding ways around or simply ignoring marketing methods such as commercials, banner ads and pop-up advertisements. As such, businesses have become more creative and content marketing has seen a substantial rise. To properly execute it, it is important to understand not only what it is, but how it is effective and the proper ways to implement it.

What is Content Marketing?

content-marketing-1

As its name suggests, content marketing is a form of marketing that utilizes various forms of content to draw in targeted audiences. This may not sound like such a new concept, however the type of content is what sets it apart from the run of the mill content shared. Effective content marketing provides information that the consumer is seeking or can learn and grow from.

How Does it Work?

Another difference between content marketing and common blogs or other forms of marketing is its reach. Content marketing does not focus on things that are only relevant to the business, but rather targets and expounds upon topics that the consumer is interested in. As such, the content is posted on a number of sites and is sometimes used as guest blog posts. The content is linked back to the company’s website, which helps to draw the consumer to the business.

How Can it Help Your Company?

Content marketing helps to do something that most other forms of advertising simply cannot do, and that is to build a relationship with the consumers. By providing quality information that the consumer desires, the company that provides the information becomes a trusted resource. Once the client trusts the business’ opinion the sales process becomes fairly simple. Not only will the customer trust you enough to buy from you, but with an actual relationship rather than a simple point of sale transaction, the customer is more likely to be loyal to the brand, creating longevity and securing revenue.

This form of marketing is less abrasive than other marketing forms and gives the consumer a feeling of control. With that feeling comes a certain level of comfort and makes it easier to gain the consumer’s trust. Though it may seem a little lackadaisical in theory, it has proven to be very effective and continues to grow and evolve to include different types of content, such as videos and various social media platforms. Learn more about your content marketing options and how it can benefit your company by contacting your local digital marketing firm today.

Disclosure: We might earn commission from qualifying purchases. The commission help keep the rest of my content free, so thank you!

Footer

Makeblock mBot Ranger Review – Learn Scratch Coding with the Robot Kit

Apitor Robot S Review – A Perfect LEGO SPIKE Alternative For Scratch Programming

EPOMAKER CIDOO V65 V2 Wireless Mechanical Keyboard Review

VTOMAN FlashSpeed 1500 Portable Power Station Review

Follow TechWalls

YoutubeFacebookTwitterInstagram

Recent Posts

  • KOKONI EC2 App-Controlled 3D Printer: Revolutionizing 3D Printing at Home and Beyond
  • Makeblock mBot Ranger Review – Learn Scratch Coding with the Robot Kit
  • OneOdio & OpenRock Headphones – Black Friday and Cyber Monday Deals
  • The Best Budget-Friendly Mini PCs Under $500

Copyright © 2023 · All Rights Reserved

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}