Goodbye cookies! It might be the era for the rise of a new system to track Internet users, including their online activities and basic computer details in an effort to help advertisers target their products for their audience.
Cookies – the traditional method of tracking online users by dumping temporary files into their computer – provides options for users to agree or disagree to have these files installed on their system. Let us see if the same case is true for canvas fingerprinting.
Canvas fingerprinting was introduced into a few thousands of websites beginning earlier this year, though not so many knew it existed then. Their belief was that cookies would be there forever. It would have been a good thing then, because users have the option to allow or block cookies from their computers. On the other hand, not everyone knows how to manage the canvas fingerprinting, casting a shadow of doubt over its privacy implications.
But this does not mean users’ privacy are to be compromised with the rise of new methods for Internet tracking. In other words, users must know how they are being tracked online, just as they know when cookies are dumped into their PCs.
But when AddThis experimented with the new method of tracking users online, it was discovered that the five-month test run was hidden from public knowledge. Even AddThis admitted that it was true in the midst of a string of reports from the media. In early July, the experiment ceased, according to AddThis.
We will see additional details of that experiment in the coming days as AddThis intends to dispel lingering privacy concerns from some groups.