Disclosure: This is a sponsored post, we were compensated to publish this article on the website.
LocationSmart is all too aware of the fact that the world is a big place and always has been. In the 21st century it might seem as smaller, simply because we are more connected than ever. However, a single company can be spread out over great distances, with many employees using many different mobile devices and electronic interfaces in their day-to-day work. Consumers can be located anywhere and are always on the move. This means that company assets and data are spread out across many different physical locations, making access difficult at best.
Fortunately, there is a solution. LocationSmart has become the world’s largest mobile location-as-a-Service (LaaS) provider, able to enable services for the more than 15 billion connected devices globally. They offer enterprise application developers the ability to use a single API to bring together a multitude of location methods through the cloud. This offers flexibility, ease of interoperability, and peace of mind, something that is increasingly important in today’s technologically advanced world.
Easy and Secure Accessibility
The number of connected devices the average person around the world used per day in 2015 was nearly 3.5, and that number is expected to be over 6.5 by 2020. The average global employee uses 2.3 devices to get their work done each day. With such a great amount of device-hopping going on, enterprises face the challenge of gathering data from and communicating with customers, assets and their workforce, regardless of the device being used or its location. For this, enterprises need real-time access, location-based services, while ensuring privacy and anti-fraud protection.
Enterprise application developers can leverage all this and more via LocationSmart’s LaaS platform to build out location-aware solutions. And this LaaS provides businesses with the ability to:
- Use geo-targeting when engaging with customers – IP geolocation of connected devices allows any business to more effectively engage with their customers, regardless of where they are or what device they are on. This gives companies the ability to present more relevant content to a customer that is specific to their location, making that communication personal and highly relevant in the moment.
- Network security and traffic management – IP geolocation is also effective at ensuring that businesses remain safe from online attacks through non-invasive practices that use the automatic detection of suspicious activity from unknown locations or unauthorized proxies.
- Deter online fraud – With IP location and IP intelligence, businesses can easily bring the practice of IP address identification to the mobile world. When a worker or customer logs into their online account, device location information can be used to help validate whether the login is legitimate.
- Ensure copyright protection – LocationSmart’s IP geolocation helps ensure that published materials and licensed content are not being misused by controlling access based the location of the device being used to view the content.
- Comply with iGaming regulations – Operators of iGaming and mobile lottery platforms face strict state and regional regulations when it comes to player eligibility. LocationSmart’s geolocation service in conjunction with additional factors facilitate the real-time location of a patron, to ensure they are accessing the services as permitted in their area.
Cloud-based Asset Tracking
For enterprise application developers that need to manage connected assets globally, the prospect can be daunting. This is particularly true for companies in the transportation, shipping, and supply chain industries, as well as companies that operate equipment such as ATMs and vending machines, which have the monumental task of tracking and managing all company assets. This need to track and monitor company assets through specialized hardware solutions can be incredibly cost-prohibitive, but LocationSmart’s LaaS includes Global Site ID (GSID), which is a cost-effective way to keep track of assets regardless of location using cloud-based intelligence.
GSID leverage geolocation data about network infrastructure such as cell sites and Wi-Fi access points to provide location intelligence for the Internet of Things (IoT), machine-to-machine (M2M) communication, transportation and logistics applications, and management of other mission-critical connected assets across more than 200 countries worldwide. With this technology, a company can locate devices that are connected to a cellular network or Wi-Fi network, without location-specific hardware. This eliminates reliance on traditional GPS systems, which can be costly, sometimes unreliable when satellite signals are weak or not visible, and can drain device power. The result of this level of tracking is the elimination of gaps in location reporting. This, in turn, can help reduce or improve management of critical assets and help eliminate material losses to the company.
The LocationSmart Platform
All of the above services and their features and benefits are directly tied to the LocationSmart LaaS platform. This platform allows businesses to more effectively manage connected devices for customers, workers and assets via almost any connected device type globally. The platform provides developers with the following:
- Cloud-based location services – LocationSmart’s privacy-protected location services span across cellular, fixed IP , and Wi-Fi networksand can all be accessed from a single API.
- Device profile –LocationSmart is able to provide real-time risk scoring and device analytics to help verify an end user’s device to protect against cybercriminal activity and ensure your and other online threats.
- Geofencing – LocationSmart’s Smart Zone functionality makes it possible to define geofences that can be used for compliance checks and targeted content delivery and access control. This can also be used to enable marketing campaigns and loyalty programs that are geo-relevant.
- Privacy – The LocationSmart platform provides a comprehensive set of opt-in and opt-out capabilities to help enterprise manage access for location-based services.
LocationSmart offers worldwide LaaS coverage and counts a number of Fortune 500 companies among their customers.
The bottom line? Companies that leverage LocationSmart’s LaaS in their offerings will be able to enable more effective engagement with customers and workers, and manage their connected assets more efficiently, securely, in real-time, and with significant cost savings. This is no longer a mere convenience; it has become a necessity in today’s technologically advanced world.
For more information or to speak with someone at LocationSmart about their services, please visit https://www.locationsmart.com.
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