Nowadays, everything is run by technology. It is actually interesting how everything you want to accomplish or buy is just a click away. You can shop, request services, monitor your premises, and do other things all through your phone. People staring at mobile devices all the time has also become a normal thing. Therefore, it goes without saying that eCommerce heavily depends on the use of mobile phones. That is why you have to make your e-commerce store more mobile-friendly; because most people will access it through mobile phones.
Below are some of the ways that you can make your e-commerce store more mobile-friendly.
Make the website responsive
Web design experts will tell you that making a responsive website is important if you want it to work well on both desktop and mobile. Yes, all the important information on the website will still be there. However, the website should be able to respond and adjust accordingly, optimizing the appearance based on the device it is being accessed with.
In other words, when someone clicks on your website, it should be responsive enough to arrange itself based on the size of the screen. For instance, when you open a website using a desktop, an image might appear next to a text block, whereas when you open the same website with a mobile, the same image appears below or above this text.
The best thing about creating a responsive website is that access to information will not be limited. A person logging into the website with mobile will access the same information as a visitor using a mobile.
How do you create such a website? You can build a responsive online store on your own. For example, you can utilize numerous web design tools, such as an online store builder. This is an easy way to design a neat responsive website without doing much; just following instructions.
Ensure that information is easily accessible
When looking for information online, people often want to access information in the simplest way possible. They will be looking for something specific, most of the time phrasing it as a question. Therefore, they will want to lay hands on this information as soon as they can.
It would be best to put this at the back of your mind whenever you are coming up with content for your website. Try figuring out the information that most of your mobile visitors will want to get in a flash. What is the most likely thing that they will be looking for when they visit your online store? This is the information that should be placed in an obvious and easy-to-find location. For example, if you own a restaurant, most people might go online on their mobiles looking for your menu. Your work will be to ensure that finding this menu will be easy.
Trying to figure out what exactly your online visitors might be looking for can get hard. Do not worry; you can still do it with the help of your analytics. For example, Google Analytics has an option where you can include Mobile Traffic in your Behavior section. This makes it easy to monitor how online visitors are interacting with your e-commerce store.
Ensure that the page has little loading time
Nothing bores a mobile user more than slow loading speeds. When your website is slow, you are most likely to contribute towards poor customer experience, losing out on potential customers all the time. Yes, the mobile experience can be different from when one is using a laptop or desktop. Data speed might be slower, and internet connections weaker. Therefore, if your website is too slow, a user Might get impatient and leave even without accessing the e-commerce store. In fact, statistics show that more than 39% of mobile shoppers abandon a website taking more than four seconds to load.
In today’s world, speed and efficiency are what everyone is looking for. Therefore, make sure the website loads quickly. You can test the speed using online testing tools.
Polish the check-out process
Did you know that online stores lose more than 20% of their customers when the website requests them to continue with additional steps when checking out? You do not have to add additional tasks for the customers to complete; they are just there to shop, not create new passwords or type emails. Some of these might be helpful to you, but the customer will deem them unnecessary and irrelevant. Therefore, it would be best for you to eliminate such things that add extra friction to the whole process, discouraging people from completing their transactions.
Instead of these, you can give your customers an option to allow them to access their digital wallets such as PayPal and Apple Pay. This way, you are making the process easier, not tedious. Today’s shoppers are all about convenience. Therefore, having e-commerce is not enough; the website has to be designed for the best mobile shopping experience.
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