There are so many different blogs at users’ fingertips today, it can be challenging to attract an audience while managing both the content and support side of a site. That’s why I added a chatbot to my blog – and man, did it make a difference.
Chatbots are the next big thing in today’s tech world. It has become increasingly easy to add a chatbot to any site, making automated customer service more accessible than ever. The decision to house a chatbot on my blog was based on the research I conducted about bots increasing visitor satisfaction and retention. With a customer service representative available 24/7, I figured more people would be willing to engage with my blog at their convenience.
After installing a chatbot, I not only found that more people were visiting my blog, but that they were spending more time on the site. Articles were being opened, links were being followed, and products were being purchased – all thanks to my new chatbot. This bot was greeting and chatting with visitors non-stop: answering questions, sending gifs, promoting content and products, registering concerns, and (importantly) collecting information.
The basic information collected by my chatbot mimics the normal form visitors fill out to subscribe to newsletters, but is obtained in a conversational manner. Research has shown that many consumers are more likely to provide this kind of information (name, email, home address, etc.) in a chat window rather than in an online form – especially when doing so on a mobile device. My bot was able to collect this information and subscribe users to my newsletter, all on its own and at a higher rate than the previous form.
According to the information provided, my chatbot provides insights and resources to enhance visitors’ experiences. The chatbot also makes recommendations for users based on history and similar profiles of other users. By suggesting posts and products to site visitors, my chatbot gets more eyes on more components of my blog – often resulting in conversions.
Additionally, my bot follows up with each user to ask about their experience navigating my blog. The questions asked are straightforward, with easy click buttons to ease and encourage visitors to provide answers. My bot also motivates users by offering a discount code at the end of the survey. The feedback collected is useful for both me, who can adjust content and site features according to visitors’ preferences, and my chatbot, who continues to learn and develop with every conversation.
Ever since I added a chatbot to my blog, I have had much more time to focus on creating content for my audience. My bot handles most of the customer support, but can still defer customers to me if they have questions that require that kind of personal assistance. My chatbot enabled me to redirect my attention to what matters most to me – the blog itself.
Ready for your very own bot? Be sure to check out Discover.bot – a chatbot development resource site that has the scoop on all things chatbot.
