Boosting online presence is a hot topic for businesses today. Everybody’s fighting for the top spot in Google’s search, and local search results, trying to get an edge over their competition, build brand awareness and establish their company as a market leader.
Today, success in business is built from having a strong online presence and becoming an authoritative voice in your industry. With more and more customers shopping online, a solid presence on the web is essential for building trust and increasing brand awareness, regardless of the product or service that you sell. Even if your company doesn’t trade online, an online presence is crucial as it shows customers that you’re forthcoming with information about your brand.
Read on for some tried-and-tested methods of building your online presence that you can start today.
#1. Guest Blogging
Establishing yourself as an authority voice online, thus strengthening your online presence, means that you’ll need to be ready to provide informational and useful content. Guest blogging is still one of the best ways to do this – partner up with authority blogs and provide them with content that their readers will find interesting and useful to their lives. This is relevant no matter what industry your business trades in. Selling cosmetics? Provide beauty blog readers with tips and tricks to make the most of their products. Or, maybe you’re providing small business owners with a service. Show off your knowledge and authority with advice that helps them meet their goals. Check out Tweak Your Biz for some great content ideas.
#2. Active Social Media Profiles
With millions of people around the world using social media to keep in touch, being active on these platforms is one of the most important things for businesses today. People don’t just follow their friends and family on social media any longer; they are also increasingly using it to stay up to date with their favorite brands. Because of this, being active on social media is absolutely essential. Every post that you make or tweet that you send out helps to add to your online presence and provide more exposure for your brand. Then, take advantage of social media by using it to boost customer engagement; reply to comments and quickly get back to direct messages to help build consumer trust in your brand.
#3. Video Marketing
Videos are becoming more and more popular online, so there’s never been a better time for your brand to get ahead of the curve when it comes to video marketing. Statistics show that videos get more likes, shares, and comments than text or image posts on social platforms such as Facebook, and a YouTube profile with interesting videos can also help to boost your Google rankings if done well. Come up with short, catchy videos that tell users more about your brand and work towards establishing your online authority.
Building a strong online presence is crucial to business success in the modern age. Share your own tips with us in the comments below!